Hello! I work with people who…
- embrace working hard to produce excellent solutions to relevant questions.
- find joy in developing and delivering excellent creative solutions.
- honor strengths and support differences.
- think deeply about who they are solving for and what need they are addressing.
I bring…
Expertise
- Advocating for users
- Building brand systems
- Collaborating with creatives, engineers, and executives
- Coordinating project schedules
- Defining user flows
- Driving decisions based on user needs
- Generating potential solutions quickly
- Identifying gaps in processes and products
- Providing solutions
Skills/Tools
- Figma (& Sketch)
- Adobe Creative Suite
- Office / 365 Suite
- HTML / CSS
Employment & Education
Kellogg Design, LLC
Full-service UX and design services for small businesses and nonprofits. Custom discovery, strategy, and branding culminating in a website tailored directly to the needs of their customers.
- Owner 2020 – Present
Insurance Institute for
Business & Home Safety
20 years in tidy 5 year increments
- Creative Director 2015 – 2020
- Art Director 2010 – 2015
- Senior Designer 2005 – 2010
- Graphic Designer 2000 – 2005
Florida State University
B.S., Graphic Design
Experience
User Experience
Identifying opportunities to improve products and services based on user needs. Conducting research, forming personas, defining user flows, designing prototypes, and testing products for various audiences.
Articulating the needs of the customer and the value to the business through clear documentation.
Developing relationships and alignment across teams to deliver successful solutions.
Full-Suite Services – Bookstore
Turning a vision for a community-oriented, independent bookstore into a brick-and-mortar location and recognized brand. Completing branding, interior layout, construction and promotion.
Digital Transformation
Transitioning to an e-commerce web presence based on an in-store experience. Ongoing site design and functionality decisions based on a direct customer feedback loop.
Mentorship & Collaboration
Serving as a mentor for junior designers and creatives. Helping hone their skills and broaden their perspectives from simple aesthetic decisions to addressing the underlying goals and objectives.
Nielsen Norman Group Courses
The Human Mind and Usability
Generating Big Ideas with Design Thinking
Emerging Patterns in Interface Design